Sub Product
Instant Custard Powder, Vanilla Custard Powder
Raw Materials
Corn Starch, Cow Milk, Egg Yolk Powder, Liquid Egg Yolk, +5
HS Code
210690
Last Updated
2026-05-14
Key takeaways for search and sourcing teams
- Custard Powder market coverage spans 148 countries.
- 283 exporter companies and 334 importer companies are indexed in the global supply chain intelligence network for this product.
- 940 supplier-linked transactions are summarized across the top 20 countries.
- 0 premium suppliers and 0 catalog items are currently listed.
- Wholesale sample entries: 0; farmgate sample entries: 0.
- Latest reference year in this page dataset is 2024.
- Page data last updated on 2026-05-14.
Global Supplier Transactions, Export Activity, and Price Benchmarks for Custard Powder
Analyze 940 supplier-linked transactions across the top 20 countries, with monthly unit-price benchmarks to track export competitiveness and sourcing risk for Custard Powder.
Custard Powder Country YoY Change in Supplier Transactions and Export Momentum
Compare positive and negative YoY shifts in Custard Powder to identify accelerating supplier markets and weakening export corridors.
Top YoY shifts for Custard Powder: Singapore (+1796.4%), Malta (+134.6%), Taiwan (+65.2%).
Custard Powder Country-Level Supplier Transaction and Unit Price Summary
As of 2025-06, benchmark Custard Powder country transaction counts with monthly unit price and volume to prioritize supplier and export markets.
In 2025-11, countries with visible Custard Powder transaction unit prices: Singapore (19.38 USD / kg), Costa Rica (7.44 USD / kg), South Africa (4.88 USD / kg), Jordan (3.68 USD / kg), Germany (3.42 USD / kg), 4 more countries.
| Country | YoY Change | Transaction Count | 2025-06 | 2025-07 | 2025-08 | 2025-09 | 2025-10 | 2025-11 | 2025-12 | 2026-01 | 2026-02 | 2026-03 | 2026-04 | 2026-05 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Taiwan | +65.2% | 33 | 0.46 USD / kg (3,552 kg) | 0.39 USD / kg (13,302 kg) | 4.49 USD / kg (17,328 kg) | 17.53 USD / kg (120 kg) | 21.48 USD / kg (3,911 kg) | 0.51 USD / kg (10,990.8 kg) | ||||||
| Pakistan | +13.4% | 5 | - (-) | 2.50 USD / kg (86.4 kg) | - (-) | 2.51 USD / kg (21,649.6 kg) | - (-) | - (-) | ||||||
| India | -21.6% | 368 | 2.42 USD / kg (27,727.2 kg) | 1.00 USD / kg (65,196.2 kg) | 1.96 USD / kg (46,075.3 kg) | 1.15 USD / kg (41,331.4 kg) | 1.45 USD / kg (21,523.9 kg) | 1.14 USD / kg (36,604 kg) | ||||||
| South Africa | +50.5% | 364 | 4.12 USD / kg (2,510.08 kg) | 3.41 USD / kg (2,336.76 kg) | 3.75 USD / kg (4,487.06 kg) | 3.97 USD / kg (3,461.83 kg) | 4.09 USD / kg (15,885.17 kg) | 4.88 USD / kg (2,981.79 kg) | ||||||
| United Arab Emirates | -8.6% | 20 | 1.35 USD / kg (5,338.8 kg) | 0.71 USD / kg (868.8 kg) | - (-) | 0.97 USD / kg (30 kg) | - (-) | - (-) | ||||||
| Malta | +134.6% | 6 | - (-) | - (-) | - (-) | 1.63 USD / kg (16,560 kg) | - (-) | - (-) | ||||||
| France | +10.5% | 5 | - (-) | 4.14 USD / kg (2,800 kg) | - (-) | - (-) | 4.25 USD / kg (50 kg) | - (-) | ||||||
| Singapore | +1796.4% | 15 | 0.96 USD / kg (2,000 kg) | - (-) | - (-) | 22.04 USD / kg (2,600 kg) | 22.68 USD / kg (500 kg) | 19.38 USD / kg (250 kg) | ||||||
| Belgium | +2.3% | 12 | 4.71 USD / kg (4,035 kg) | - (-) | - (-) | - (-) | 6.40 USD / kg (1,200 kg) | - (-) | ||||||
| China | +45.5% | 11 | 3.72 USD / kg (125 kg) | 2.44 USD / kg (11,132 kg) | 1.20 USD / kg (204 kg) | 3.73 USD / kg (10,500 kg) | - (-) | 0.90 USD / kg (226.26 kg) |
Custard Powder Global Supply Chain Coverage
617 companies
283 exporters and 334 importers are mapped for Custard Powder.
Exporters and importers can use Tridge Supply Chain Intelligence company profiles and analytics to identify counterparties for Custard Powder, benchmark reach, and prioritize outreach by market.
Custard Powder Export Supplier Intelligence, Trade Flows, and Price Signals
283 exporter companies are mapped in Tridge Supply Chain Intelligence for Custard Powder. Exporters and importers can use company profiles and analytics to evaluate supplier coverage, trading activity, and route opportunities.
Custard Powder Top Exporters and Supplier Profiles
Review leading exporter profiles while benchmarking against 283 total exporter companies in the Custard Powder supply chain intelligence network. Exporters and importers can unlock company profiles and analytics to qualify partners faster.
(Singapore)
Latest Export Transaction: 2026-04-12
Employee Size: 101 - 500 Employees
Sales Revenue: USD 10M - 50M
Industries: Food WholesalersFood ManufacturingFood Packaging
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetail
(Turkiye)
Latest Export Transaction: 2026-04-12
Recently Export Partner Companies: 1
Employee Size: 1 - 10 Employees
Industries: Others
Value Chain Roles: Logistics
(Monaco)
Latest Export Transaction: 2026-04-12
Recently Export Partner Companies: 1
Employee Size: 11 - 50 Employees
Sales Revenue: USD 5M - 10M
Industries: Food WholesalersOthers
Value Chain Roles: Distribution / WholesaleLogistics
(Germany)
Latest Export Transaction: 2026-04-23
Recently Export Partner Companies: 1
Employee Size: 101 - 500 Employees
Sales Revenue: USD 50M - 100M
Industries: Food Manufacturing
Value Chain Roles: Food Manufacturing
(Turkiye)
Latest Export Transaction: 2026-04-12
Recently Export Partner Companies: 1
Employee Size: Over 1000 Employees
Sales Revenue: USD 500M - 1B
Industries: Beverage ManufacturingOthersFood Manufacturing
Value Chain Roles: OthersFood Manufacturing
(China)
Latest Export Transaction: 2026-04-12
Recently Export Partner Companies: 1
Employee Size: 11 - 50 Employees
Industries: Others
Value Chain Roles: Logistics
Exporting Countries: Uganda
Supplying Products: Custard Powder, Strawberry Syrup, Instant Custard Powder
Custard Powder Global Exporter Coverage
283 companies
Exporter company count is a key signal for Custard Powder supply depth and sourcing optionality.
Use Supply Chain Intelligence analytics to narrow Custard Powder opportunities by country, product, and value-chain role, then open company profiles to validate fit.
Top Exporting Countries for Custard Powder (HS Code 210690) in 2024
For Custard Powder in 2024, compare export volume and value across the top 10 supplier countries to map core supply structure.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | United States | 674,243,494 kg | 6,469,815,386 USD |
| 2 | Germany | 790,367,772.638 kg | 5,761,192,189.411 USD |
| 3 | Netherlands | 782,775,336.186 kg | 4,255,100,444.355 USD |
| 4 | Italy | 342,850,603 kg | 2,308,614,551.513 USD |
| 5 | Poland | 310,101,611.936 kg | 2,065,385,493 USD |
| 6 | United Kingdom | 172,026,138.082 kg | 1,739,697,899.943 USD |
| 7 | Canada | 300,088,143.309 kg | 1,451,164,229.555 USD |
| 8 | Spain | 217,030,586.158 kg | 1,272,971,935.094 USD |
| 9 | Hong Kong | 34,765,689 kg | 1,254,214,635.115 USD |
| 10 | Belgium | 321,269,176.075 kg | 1,154,850,137.918 USD |
Custard Powder Export Trade Flow and Partner Country Summary
Track Custard Powder exporter-to-importer flows by value, volume, and share to uncover high-potential export routes.
Custard Powder Import Buyer Intelligence, Demand Signals, and Price Benchmarks
334 importer companies are mapped for Custard Powder demand intelligence. Use Supply Chain Intelligence company profiles and analytics to prioritize buyers, distributors, and downstream demand partners by market.
Custard Powder Top Buyers, Importers, and Demand Partners
Review leading buyer profiles and compare them against 334 total importer companies tracked for Custard Powder. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate buyer quality and demand concentration.
(Uganda)
Latest Import Transaction: 2026-04-12
Recently Import Partner Companies: 1
Industries: Others
Value Chain Roles: -
(United Arab Emirates)
Latest Import Transaction: 2026-04-12
Recently Import Partner Companies: 1
Industries: Food Wholesalers
Value Chain Roles: -
(Vietnam)
Latest Import Transaction: 2026-01-07
Industries: OthersFood PackagingFood Manufacturing
Value Chain Roles: -
(South Sudan)
Latest Import Transaction: 2026-04-12
Recently Import Partner Companies: 1
Industries: OthersFood Wholesalers
Value Chain Roles: -
(South Sudan)
Latest Import Transaction: 2026-04-12
Recently Import Partner Companies: 1
Industries: Others
Value Chain Roles: -
(South Sudan)
Latest Import Transaction: 2026-04-12
Recently Import Partner Companies: 1
Industries: Food WholesalersOthers
Value Chain Roles: -
Global Importer Coverage
334 companies
Importer company count highlights the current depth of demand-side visibility for Custard Powder.
Use Supply Chain Intelligence analytics and company profiles to identify active Custard Powder buyers, compare partner density by country, and refine GTM priorities.
Top Import Demand Countries for Custard Powder (HS Code 210690) in 2024
For Custard Powder in 2024, compare import volume and value across the top 10 demand countries to identify priority markets.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | United States | 898,294,665 kg | 6,939,916,965 USD |
| 2 | Germany | 497,582,839.804 kg | 2,788,193,480.488 USD |
| 3 | Netherlands | 443,881,375.327 kg | 2,109,739,474.198 USD |
| 4 | South Korea | 131,912,738.881 kg | 2,069,463,917 USD |
| 5 | Canada | 289,083,525.347 kg | 2,024,840,474.139 USD |
| 6 | Australia | 215,109,345.031 kg | 1,590,088,341.888 USD |
| 7 | Hong Kong | 116,392,590 kg | 1,489,807,508.206 USD |
| 8 | Italy | 193,817,560 kg | 1,153,123,141.034 USD |
| 9 | Philippines | 255,916,999.19 kg | 1,120,565,768 USD |
| 10 | Spain | 212,062,233.467 kg | 1,083,953,538.5 USD |
Custard Powder Import Trade Flow and Origin Country Summary
Analyze Custard Powder origin-to-destination trade flows by value, volume, and share to monitor demand-side sourcing channels.
Classification
Product TypeProcessed Food
Product FormPowder (Shelf-stable)
Industry PositionProcessed Food Product (Dry Dessert Mix)
Market
Custard powder is a shelf-stable, starch-based dessert mix used to make custard by reconstitution and heating, typically formulated with starch plus flavouring and colour. In international trade statistics it is commonly captured within broader “food preparations of flour/meal/starch/milk products” groupings (e.g., HS heading 1901, including HS 190190), rather than as a uniquely identified product line. Using HS 190190 as a proxy for custard-powder-type preparations, 2023 global exports are led by Germany, Ireland, Malaysia, the Netherlands, and France, while major import demand is concentrated in the United States, China, the United Kingdom, Germany, and the Netherlands. Market dynamics are shaped by private-label and branded competition, formulation compliance (additives/colours), and long ambient shelf life enabling wide distribution.
Market GrowthNot Mentioned
Major Producing Countries
- GermanyMajor manufacturing/export hub for HS 190190 “food preparations of flour/meal/starch… n.e.c.” (proxy category that can include custard powder-type mixes).
- IrelandMajor exporter under HS 190190 proxy category, indicating large-scale processing/packing capacity for starch-based preparations.
- MalaysiaMajor exporter under HS 190190 proxy category; significant regional manufacturing and re-export activity for processed food preparations.
- NetherlandsMajor exporter under HS 190190 proxy category; also an important EU logistics and redistribution hub.
- FranceMajor exporter under HS 190190 proxy category for food preparations that can include dessert mixes.
Major Exporting Countries
- GermanyTop exporter by value for HS 190190 in 2023 (proxy category for custard powder-type preparations).
- IrelandTop exporter by value for HS 190190 in 2023 (proxy category for custard powder-type preparations).
- MalaysiaTop exporter by value for HS 190190 in 2023 (proxy category for custard powder-type preparations).
- NetherlandsTop exporter by value for HS 190190 in 2023 (proxy category for custard powder-type preparations).
- FranceTop exporter by value for HS 190190 in 2023 (proxy category for custard powder-type preparations).
Major Importing Countries
- United StatesTop importer by value for HS 190190 in 2023 (proxy category for custard powder-type preparations).
- ChinaTop importer by value for HS 190190 in 2023 (proxy category for custard powder-type preparations).
- United KingdomTop importer by value for HS 190190 in 2023 (proxy category for custard powder-type preparations); custard powder is a well-established retail dessert staple in this market.
- GermanyTop importer by value for HS 190190 in 2023 (proxy category for custard powder-type preparations).
- NetherlandsTop importer by value for HS 190190 in 2023 (proxy category for custard powder-type preparations) and a key redistribution hub.
Specification
Major VarietiesVanilla-flavoured custard powder, Chocolate-flavoured custard powder, Fruit-flavoured custard powder (e.g., mango, strawberry, butterscotch)
Physical Attributes
- Fine, free-flowing powder designed to disperse into milk/water and thicken upon heating
- Often yellow-tinted in dry form due to added colour (e.g., annatto/norbixin in some formulations)
Compositional Metrics
- Typical base formulation centers on starch plus flavouring and colour; for example, Bird’s Original Custard Powder lists maize starch, salt, colour (annatto norbixin), and flavouring
- Formulations vary by brand: some include sugar and/or milk-derived ingredients; others are egg-free and require sugar to be added during preparation
Packaging
- Retail tins/canisters and sachets for ambient distribution
- Bulk foodservice packs for institutional kitchens and dessert manufacturers
ProcessingThickening occurs through starch gelatinization during heating; lumping risk increases if powder is added without pre-dispersion into a slurryPrepared custard becomes a refrigerated, perishable product after reconstitution
Supply Chain
Value Chain
- Starch/flavour/colour procurement → receiving & QC → sieving → batching → dry blending → metal detection → packaging (retail or bulk) → ambient warehousing → distribution to retail/foodservice
Demand Drivers
- Convenience dessert preparation (home cooking and foodservice)
- Use as a multi-purpose thickener/flavour base in desserts (custard sauces, fillings, fruit custard, layered desserts)
Temperature
- Ambient logistics are typical; moisture control is critical to prevent caking and quality loss
- Once prepared with milk/water, finished custard should be refrigerated and treated as a perishable food
Shelf Life
- Dry product is generally long shelf-life when kept sealed and dry; for example, a Bird’s Custard Powder foodservice listing indicates 18 months shelf life (brand-specific; varies by formulation and packaging)
- Shelf life is most sensitive to humidity ingress, poor resealing after opening, and storage pests in warm climates
Risks
Regulatory Compliance HighCustard powder formulations commonly rely on food additives (especially colours and flavours), and permitted uses/limits can differ by destination market; non-compliant additive use or labelling can trigger border rejections, product withdrawals, or forced reformulation. Codex’s General Standard for Food Additives (GSFA) is an international reference point and is updated over time, which can change expectations for colour provisions relevant to dessert mixes.Maintain destination-specific regulatory specifications (additives, allergens, labelling), keep reformulation options (colour/flavour systems) ready, and monitor Codex GSFA/JECFA updates alongside key importing-market regulations.
Trade Classification MediumCustard powder is often reported within broad customs headings for starch/milk/flour-based food preparations (e.g., HS heading 1901, including HS 190190), which can create tariff and documentation risk if classification differs across jurisdictions or if product composition changes (e.g., inclusion of dairy solids or cocoa). Misclassification can cause clearance delays, duty disputes, and compliance findings.Confirm HS classification with customs brokers for each destination, align formulation and ingredient declarations to the declared tariff line, and retain supporting product composition documentation.
Quality Degradation MediumBecause custard powder is hygroscopic and functionality depends on starch performance, exposure to moisture during shipping/storage can cause caking, off-odours, and reduced thickening performance. Infestation risk can rise in warm, humid storage conditions if packaging integrity is compromised.Use high barrier packaging with strong reseal performance for retail formats, enforce dry-warehouse standards, and implement incoming/outgoing moisture and packaging integrity checks.
Food Safety MediumAs a dry, ready-to-cook mix, custard powder can be exposed to foreign-material hazards and cross-contact risks (e.g., gluten-containing cereals or milk traces depending on site and formulation). Product safety incidents typically drive recalls and import holds even when the product is shelf-stable.Apply HACCP-based controls (sieving, metal detection, allergen management, sanitation verification) and verify supplier quality for starch, colours, and flavours.
FAQ
What is custard powder typically made from?Formulations vary by brand, but a common pattern is a starch base plus flavouring and colour. For example, Bird’s Original Custard Powder lists maize starch, salt, colour (annatto norbixin), and flavouring.
How should custard powder be stored for international distribution and retail?Custard powder is generally stored and shipped as an ambient, shelf-stable dry product, but it must be protected from moisture to prevent caking and loss of functionality. Brand guidance such as Bird’s recommends storing it in a cool, dry place and keeping it closed; once prepared as custard, it should be refrigerated and treated as a perishable food.
Which trade category is often used to track custard powder-type products in global trade data?Custard powder is commonly captured within broader customs groupings for starch/milk/flour-based food preparations, such as HS heading 1901 and its subheading HS 190190 (“food preparations… for uses n.e.c.”). Because this category includes many different products, it should be treated as a proxy rather than a custard-only line.
Sources
Custard Powder Country Coverage for Suppliers, Export Flows, and Prices
Explore country-level Custard Powder market pages for supplier coverage, trade flows, and price benchmarks.
All country market pages: Germany, United States, United Kingdom, Singapore, Canada, France, South Korea, Poland, China, Malaysia, Australia, Italy, Saudi Arabia, Indonesia, Oman, United Arab Emirates, Sri Lanka, Hong Kong, Qatar, Guatemala, Mozambique, Mexico, Pakistan, Kenya, Panama, El Salvador, Chile, Netherlands, Ireland, South Africa, Kazakhstan, Honduras, Belgium, Ukraine, Denmark, Philippines, Taiwan, Costa Rica, Thailand, New Zealand, Spain, Iraq, Switzerland, Austria, Brazil, Japan, India, Uganda, Czechia, Vietnam, Fiji, Nigeria, Sweden, Cambodia, Turkiye, Slovakia, Hungary, Russia, Zambia, Peru, Senegal, Greece, Nepal, Slovenia, Croatia, Lithuania, Israel, Romania, Norway, Colombia, Bulgaria, Uruguay, Myanmar [Burma], Portugal, Democratic Republic of the Congo, Finland, Andorra, Albania, Armenia, Angola, Argentina, Azerbaijan, Bosnia and Herzegovina, Barbados, Bangladesh, Burkina Faso, Bahrain, Burundi, Benin, Bermuda, Brunei, Bolivia, Bahamas, Bhutan, Botswana, Belize, Ivory Coast, Cuba, Cyprus, Dominican Republic, Ecuador, Estonia, Egypt, Ethiopia, Gabon, Georgia, Ghana, Gambia, Guinea, Guyana, Iran, Iceland, Jamaica, Jordan, Kyrgyzstan, Kuwait, Laos, Lebanon, Liberia, Lesotho, Luxembourg, Latvia, Morocco, Moldova, Montenegro, Madagascar, Macedonia, Mongolia, Macao, Malta, Mauritius, Maldives, Malawi, Namibia, Niger, Nicaragua, Paraguay, Serbia, Seychelles, Swaziland, Togo, East Timor, Tunisia, Tanzania, Uzbekistan, Saint Vincent and the Grenadines, Samoa, Zimbabwe
Related Custard Powder Product Categories
Browse parent, sub, derived, and raw-material product market pages related to Custard Powder.
Sub products: Instant Custard Powder, Vanilla Custard Powder
Raw materials: Corn Starch, Cow Milk, Egg Yolk Powder, Liquid Egg Yolk, Liquid Whole Egg, Milk Powder, Vanilla Extract, White Sugar, Whole Egg Powder
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