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US Non-Alcoholic Beverage Market: Demonstrating Consistent Growth and Promising Opportunities

Other Non Alcoholic Beverage
Gabriela Cabezas
Published Feb 14, 2024
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The US non-alcoholic beverage industry is a thriving and diverse sector, with projections anticipating further growth until 2028. Market dynamics are shaped by shifting consumer preferences that are aiding industry growth, but also an evolving landscape poses challenges. Despite hurdles, entering the US non-alcoholic beverage market presents lucrative opportunities for growth, contingent on meticulous planning and execution to navigate its complexities effectively.

Table of contents

Key Takeaways

1. US Non-Alcoholic Beverage Market Overview

1.1 Product Segmentation

1.2 Historic Overview

1.2.1 Non-Alcoholic Beverage Market Value in the US

1.2.2 Non-Alcoholic Beverage Market Volume in the US

1.2.3 Non-Alcoholic Beverage Market Shares in the US

1.2.4 Non-Alcoholic Beverage Industry Pricing in the US

2. US Non-Alcoholic Beverage Market Trends

2.1 Health and Wellness Trends

2.1.1 Increasing Demand for Functional Beverages

2.1.2 Rising Demand for Low-Sugar / Low-Calorie Beverages

2.1.3 Growing Preference for Natural and Clean Label Products

2.1.4 Growing Options of Plant-Based Beverages

2.1.5 Introduction of Cannabis-Infused Beverages

2.2 Flavor Innovation Trends

2.2.1 Evolving Exotic and International or Cultural Flavors

2.2.2 Demand for Spicy and Bold Flavors

2.2.3 Request for Herbal and Botanical Infusions

2.2.4 Popularity of Fruit and Vegetable Blends

2.2.5 Availability of Limited Edition and Seasonal Flavors

2.2.6 Existence of Flavor Customization Platforms

2.3 Lifestyle Trends

2.3.1 Increasing Sustainability and Environmental Consciousness

2.3.2 Growing Convenience and On-the-Go Lifestyles

2.3.3 Growing Concern About Ethical and Social Responsibility

3. US Non-Alcoholic Beverage Market Restraints

3.1 Regulatory Challenges

3.1.1 Ingredient Regulations

3.1.2 Labeling Requirements

3.1.3 Packaging Regulations

3.1.4 Marketing Limitations

3.1.5 State and Local Compliance

3.2 Intense Competition

3.2.1 Market Saturation

3.2.2 Brand Loyalty and Recognition

3.2.3 Price Competition

3.2.4 Marketing and Advertising Costs

3.2.5 Retailer Negotiations

3.3 Commodity Price Volatility

3.3.1 Production Cost Fluctuations

3.3.2 Impact on Profit Margins

3.4 Supply Chain Disruptions

3.4.1 Ingredient Sourcing

3.4.2 Production Delays

3.4.3 Distribution Challenges

3.4.4 Aluminum Shortage

3.4.5 Carbon Dioxide Scarcity

3.4.5 Plastic Resin Shortage

3.4.6 Trucking and Shipping Issues

4. US Non-Alcoholic Beverage Supply Chain

4.1 Food and Beverage Supply Chain

4.2 Non-Alcoholic Beverages Sales Channels

4.2.1 Non-Alcoholic Beverages Offline Sales

4.2.2 Non-Alcoholic Beverages Online Sales

4.2.3 US Offline Sales vs. Online Sales

5. US Non-Alcoholic Beverage Competitor Analysis

5.1 Nestlé S.A.

5.2 Coca-Cola Company

5.3 PepsiCo, Inc.

5.4 Starbucks Corporation

5.5 Monster Beverage Corporation

6. Non-Alcoholic Beverage Market Entry to the US

6.1 Market Entry Essentials

6.1.1 Conduct Comprehensive Market Research

6.1.2 Define Your Target Audience

6.1.3 Product Development

6.1.4 Ensure Compliance with Regulations

6.1.5 Craft a Strategic Distribution Plan

6.1.6 Invest in Marketing and Branding

6.1.7 Explore Promotional Opportunities and Partnerships

6.1.8 Embrace Sustainability and Social Responsibility

6.1.9 Solicit Customer Feedback and Adaptation

6.1.10 Develop a Long-Term Growth Strategy

6.2 Industry Regulations

7. Conclusion

References and citations

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