Southeast Asia emerges out of the COVID-19 pandemic as a source of growth for wine exports

In 2022, Australian wine exports to Southeast Asia grew by 16 per cent in value to $305 million and 56 per cent in volume to 27 million litres. In light of this growth, and Vinexpo Asia taking place in Singapore in May 2023, this Market Bulletin will be the first in a two-part series examining the region, with today’s part one looking at recent trends in the region as a whole. Part two will focus more closely on insights into key markets in the region. Emerging markets driving economic growth Southeast Asia is a diverse group of markets, home to more than 686 million people, about 8.6 per cent of the world’s population. Indonesia and the Philippines are the most populous, followed by Vietnam, Thailand, Myanmar, and Malaysia. As a whole, these markets represent a significant opportunity for Australian wine due to their population size and economic growth. Singapore is the only market classified by the International Monetary Fund as an “advanced economy” in Southeast Asia, while the ...