Peru is expected to achieve record blueberry market exhibitions in 2024 after experiencing low production in 2023 due to El Niño. The chief executive officer of Agrícola Santa Azul emphasizes the need to avoid market saturation by accurately projecting production and timing promotions. They also underscore the importance of exploring new markets and maintaining high-quality blueberries to ensure a positive consumer experience. In response to the challenges, there are plans to shift towards zero chill varieties and invest in agronomic management to increase production and improve fruit quality. These efforts aim to benefit Valle Supe and Pativilca, Lima region's local economy, and communities through social projects and sustainable practices.
A leading blueberry exporter in Peru introduces new varieties, Abril Blue+ and Alessia Blue+, aimed at robustness, resistance, and high productivity with exceptional flavor. These varieties are designed to withstand challenges like the El Niño phenomenon and tropical climates, offering benefits such as extended post-harvest life, large size, sweet taste, and over 4 kilograms (kg) per plant productivity. Despite innovations, blueberry shipments from Peru have dropped by 27% year-over-year (YoY) in the 2023/24 campaign, with major destinations including the United States (US), the Netherlands, and China.
Ecuador is set to enter a trade agreement with China on May-24, allowing blueberries to enter with zero tariffs. This is a significant opportunity for Ecuador, particularly for blueberries grown at 52-week altitudes. Companies like Monte Blue support the deal, which is expected to boost the country's blueberry industry and create more jobs. However, genetics is challenging for EcuaBlue, as they need to find varieties that adapt to the country's reality and export aggressively. The agreement will also increase Ecuador's cultivated hectares (ha), which currently stands at 300 ha.
Due to adverse weather conditions, the Chilean Blueberry Fruit Committee has adjusted its export forecast for the current season to 80 thousand tons, an 8.5% YoY decline. However, this revised estimate exceeds the previous projection of 73.5 thousand tons. By W3 of the 2023/24 financial year, exports have reached 61.6 thousand tons, marking a 15.6% YoY decrease. The US remains the largest market, followed by Europe, Canada, Asia, Latin America, and the Middle East.