The article highlights the challenges faced by Bulgarian apricot producers, as reported by Dimitrichka Turpanova, vice-chairman of the Dobrudja Fruit Growers' Union. The article discusses the stagnant purchasing prices for apricots by the refrigeration industry, despite rising production costs, including plant protection preparations, fuels, and picker wages. These challenges are exacerbated by the difficult market conditions and competition from dumped production from third countries like Turkey, Moldova, Serbia, North Macedonia, and Albania. Additionally, the article criticizes the failed support systems for producers affected by frost and Covid measures in 2020 and calls for more assistance for those who missed out on Covid payments.