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Flatbread Vietnam Market Overview 2026

Raw Materials
Cow Milk, Cow Milk Butter, Milk Powder, Olive Oil, +3
HS Code
190590
Last Updated
2026-05-16
Key takeaways for search and sourcing teams
  • Vietnam Flatbread market intelligence page includes 0 premium suppliers.
  • 5 sampled export transactions for Vietnam are summarized.
  • 10 export partner companies and 1 import partner companies are mapped for Flatbread in Vietnam.
  • Wholesale sample entries: 0; farmgate sample entries: 0.
  • 0 export partner countries and 0 import partner countries are ranked.
  • Latest reference year in this page dataset is 2024.
  • Page data last updated on 2026-05-16.

Flatbread Export Supplier Intelligence, Price Trends, and Trade Flows in Vietnam

10 export partner companies are tracked for Flatbread in Vietnam. Use Supply Chain Intelligence company profiles and analytics to validate exporter coverage, partner quality, and route priorities.
Explore Flatbread export intelligence in Vietnam, including 5 sampled supplier transactions, monthly unit-price ranges, and partner-country trade flow patterns for HS Code 190590.
Scatter points are sampled from 100.0% of the full transaction dataset.

Sample Export Supplier Transaction Records for Flatbread in Vietnam

5 sampled Flatbread transactions in Vietnam include date, origin, and partner-country context to benchmark export prices and supplier trading patterns.
Flatbread sampled transaction unit prices by date in Vietnam: 2025-11-03: 3.19 USD / kg, 2025-10-04: 1.00 USD / kg, 2025-08-18: 2.02 USD / kg, 2025-08-07: 2.02 USD / kg, 2025-08-06: 2.03 USD / kg.
DateReported ProductUnit PriceExporterImporter 
2025-11-03PIZ** ***** * ********** ******** * * ******** **** * ** ******** *** **** *** ***** ************3.19 USD / kg (Vietnam) (Japan)
2025-10-04Cup *** ****** ************1.00 USD / kg (Vietnam) (United Kingdom)
2025-08-18Bam* ***** ***** ************** *** ****** ***** **** ****2.02 USD / kg (Vietnam) (Laos)
2025-08-07Bam* ***** ***** ************** *** ****** ***** **** ****2.02 USD / kg (Vietnam) (Laos)
2025-08-06Bam* ***** ***** ************** *** ****** ***** **** ****2.03 USD / kg (Vietnam) (Laos)

Top Flatbread Export Suppliers and Companies in Vietnam

Review leading exporter profiles and benchmark them against 10 total export partner companies tracked for Flatbread in Vietnam. Use Supply Chain Intelligence company profiles and analytics to shortlist sourcing and export partners faster.
(Vietnam)
Latest Export Transaction: 2026-04-16
Industries: Beverage ManufacturingFood ManufacturingFood Packaging
Value Chain Roles: Food ManufacturingDistribution / WholesaleTrade
(Vietnam)
Latest Export Transaction: 2026-04-16
Industries: Others
Value Chain Roles: Distribution / WholesaleTrade
(Vietnam)
Latest Export Transaction: 2026-04-16
Industries: Others
Value Chain Roles: Distribution / Wholesale
(Vietnam)
Latest Export Transaction: 2026-04-16
Industries: Food ManufacturingFood WholesalersFood Packaging
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetail
(Vietnam)
Latest Export Transaction: 2026-04-16
Industries: Food ManufacturingFood Services And Drinking PlacesFood Packaging
Value Chain Roles: Farming / Production / Processing / PackingDistribution / WholesaleFood Manufacturing
(Vietnam)
Latest Export Transaction: 2026-04-16
Industries: Beverage ManufacturingFood Services And Drinking PlacesFood PackagingFood Manufacturing
Value Chain Roles: Food ManufacturingDistribution / Wholesale
Vietnam Export Partner Coverage
10 companies
Total export partner company count is a core signal of Vietnam export network depth for Flatbread.
Exporters and importers can open Supply Chain Intelligence company profiles and analytics to assess Flatbread partner concentration, capacity signals, and trade relevance in Vietnam.

Annual Export Value, Volume, and Supplier Market Size for Flatbread in Vietnam (HS Code 190590)

Analyze 2 years of Flatbread export volume and value in Vietnam to evaluate supplier market growth, seasonality, and trade volatility.
YearVolumeValue
202375,149,797302,308,809 USD
202284,756,292290,029,532 USD

Flatbread Import Buyer Intelligence and Price Signals in Vietnam: Buyers, Demand, and Trade Partners

1 import partner companies are tracked for Flatbread in Vietnam. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to analyze buyer demand, partner density, and downstream channels.
Scatter points are sampled from 100.0% of the full transaction dataset.

Sample Import Transaction and Price Records for Flatbread in Vietnam

5 sampled Flatbread import transactions in Vietnam provide date, origin, and trade-country context to benchmark price levels and demand-side trading patterns.
Flatbread sampled import transaction unit prices by date in Vietnam: 2026-01-07: 2.26 USD / kg, 2026-01-07: 2.26 USD / kg, 2025-12-24: 2.25 USD / kg, 2025-12-24: 2.25 USD / kg, 2025-12-24: 2.25 USD / kg.
DateReported ProductUnit PriceExporterImporterOrigin 
2026-01-07Sub ***** ***** ********** ********* ****** *** ** ******* **** *********************** *************** ************ ********* ************ ***** *** **** *********** ********** **** ************** ****2.26 USD / kg (-) (-)-
2026-01-07Sub ***** ***** ********** ********* ****** *** ** ******* **** *********************** *************** ************ ********* ************ ***** *** **** ******* **** ********** ****************** ****2.26 USD / kg (-) (-)-
2025-12-24Sub ***** ***** ********** ********* ****** *** ** ******* **** *********************** *************** ************ ********* ************ ***** *** **** *********** ************************* ****2.25 USD / kg (-) (-)-
2025-12-24Sub ***** ***** ********** ********* ****** *** ** ******* **** *********************** *************** ************ ********* ************ ***** *** **** *********** ************************* ****2.25 USD / kg (-) (-)-
2025-12-24Sub ***** ***** ********** ********* ****** *** ** ******* **** *********************** *************** ************ ********* ************ ***** *** **** ******* ***************************** ****2.25 USD / kg (-) (-)-

Top Flatbread Buyers, Importers, and Demand Partners in Vietnam

Review leading buyer profiles and compare them with 1 total import partner companies tracked for Flatbread in Vietnam. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate demand-side partner fit.
(Vietnam)
Latest Import Transaction: 2026-04-16
Industries: Beverage ManufacturingFood ManufacturingFood Packaging
Value Chain Roles: Food ManufacturingDistribution / WholesaleTrade
Vietnam Import Partner Coverage
1 companies
Import partner company count highlights demand-side visibility for Flatbread in Vietnam.
Use Supply Chain Intelligence analytics and company profiles to identify active Flatbread importers, distributors, and buyer networks in Vietnam.

Annual Import Value, Volume, and Demand Size for Flatbread in Vietnam (HS Code 190590)

Track 2 years of Flatbread import volume and value in Vietnam to assess demand growth and market momentum.
YearVolumeValue
202323,919,553100,538,689 USD
202229,890,199112,267,838 USD

Classification

Product TypeProcessed Food
Product FormShelf-stable (packaged)
Industry PositionConsumer Packaged Food (Bakery)

Market

Packaged flatbread (e.g., tortillas, wraps, pita-style breads) in Vietnam is primarily an urban, modern-trade and foodservice-driven category rather than a traditional staple. The market commonly relies on imports for branded or specialty SKUs, while local bakeries and food manufacturers can supply fresh or short-shelf-life wrap products for restaurants and retail programs. Compliance readiness (Vietnamese labeling and food product self-declaration/registration pathways) is often a gating factor for imported packaged flatbread sold domestically. Demand is most visible in Hanoi and Ho Chi Minh City through supermarkets, convenience stores, and Western/Middle Eastern-style restaurants.
Market RoleImport-dependent consumer market with emerging domestic production for foodservice and modern retail
Domestic RoleNiche bakery category supporting wraps/sandwich menus and convenience-oriented home cooking in major cities
Market GrowthMixed (medium-term outlook)modern-trade and foodservice-led expansion, with sensitivity to price and import availability

Specification

Physical Attributes
  • Uniform diameter/shape for foodservice portion control
  • Soft, pliable texture with low cracking/tearing when rolled
  • Controlled moisture to balance flexibility and shelf stability
Compositional Metrics
  • Moisture management as a shelf-life driver (mold risk vs. staling)
  • Salt and fat levels vary by style (wrap vs. pita-style), impacting texture and palatability
Packaging
  • Primary pack: sealed plastic bag (often with reclose feature) with date/lot coding
  • Secondary pack: corrugated cartons for distribution
  • Imported goods commonly require a Vietnamese supplementary label aligned to Vietnam goods-labeling rules

Supply Chain

Value Chain
  • Manufacturer/bakery → cooling → packaging & coding → ambient warehousing → (if imported) sea freight → Vietnam customs clearance → importer/distributor → modern trade & foodservice distribution
Temperature
  • Shelf-stable packaged flatbread typically distributes ambient; avoid high heat and humidity to reduce mold risk and packaging condensation
  • Frozen flatbread (when traded) requires continuous frozen chain (typically ≤ -18°C) and differs from the shelf-stable route
Atmosphere Control
  • Modified-atmosphere packaging (MAP) or oxygen management may be used in some SKUs to extend mold-free shelf life; requirements depend on product formulation and packaging spec
Shelf Life
  • Shelf life is sensitive to humidity, seal integrity, and time-to-shelf; delays at import clearance can materially reduce usable selling time for short-dated SKUs
Freight IntensityMedium
Transport ModeSea

Risks

Regulatory Compliance HighNon-compliance with Vietnam’s packaged food requirements—especially product self-declaration/registration pathway errors and/or missing or incorrect Vietnamese labeling/supplementary label content—can trigger customs holds, delayed release, or post-market enforcement, undermining shelf life and customer service levels.Use a Vietnam-based importer-of-record to validate the Decree 15/2018/ND-CP compliance pathway and finalize Vietnamese labeling (per Decree 43/2017/ND-CP and amendments) before shipment; run a pre-shipment document and label mock-up review.
Logistics MediumShelf-stable flatbread is moderately freight- and volume-sensitive; port delays or freight disruption can reduce remaining shelf life at arrival and increase spoilage/returns risk in Vietnam’s hot and humid climate.Prefer longer-dated SKUs for import programs, maintain humidity/heat protection in storage, and build buffer time for first-time clearance to avoid short-dating on shelf.
Food Safety MediumMoisture-driven mold growth and allergen mislabeling (gluten, milk, sesame) are key compliance and recall risks for packaged bakery products in Vietnam’s enforcement environment.Verify formulation and allergen statements against finished-product testing and label translations; ensure GMP/HACCP controls and robust date/lot coding.
Standards
  • HACCP
  • ISO 22000
  • FSSC 22000
  • BRCGS Food Safety (channel-specific)

FAQ

What are the most common compliance steps for importing packaged flatbread for sale in Vietnam?For most packaged flatbread intended for domestic sale, importers focus on (1) determining and completing the applicable product self-declaration/registration pathway under Decree 15/2018/ND-CP, and (2) ensuring compliant Vietnamese labeling/supplementary labeling under Decree 43/2017/ND-CP (as amended), alongside standard customs documents and any certificate of origin if claiming FTA preference.
Does flatbread imported into Vietnam require cold-chain logistics?Not necessarily. Shelf-stable packaged flatbread is typically handled ambient, but frozen flatbread products require continuous frozen-chain handling (commonly around −18°C). The correct route depends on the product’s declared form and label/storage instructions.
Where is packaged flatbread most commonly sold in Vietnam?It is most commonly sold in major-city modern trade and convenience channels, online grocery/marketplace sellers, and through foodservice buyers (restaurants, cafés, hotels) using wraps and international menu formats.

Other Flatbread Country Markets for Supplier, Export, and Price Comparison from Vietnam

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