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Ketchup New Zealand Market Overview 2026

Sub Product
Low-Sugar Tomato Ketchup, Organic Tomato Ketchup, Reduced-Salt Tomato Ketchup, Spicy Tomato Ketchup
Derived Products
Mumbo Sauce, Russian Dressing
Raw Materials
Fresh Tomato, Salt, Tomato Paste, White Distilled Vinegar, +1
HS Code
210320
Last Updated
2026-05-16
Key takeaways for search and sourcing teams
  • New Zealand Ketchup market intelligence page includes 0 premium suppliers.
  • 5 sampled export transactions for New Zealand are summarized.
  • 16 export partner companies and 1 import partner companies are mapped for Ketchup in New Zealand.
  • Wholesale sample entries: 0; farmgate sample entries: 0.
  • 5 export partner countries and 5 import partner countries are ranked.
  • Latest reference year in this page dataset is 2024.
  • Page data last updated on 2026-05-16.

Ketchup Export Supplier Intelligence, Price Trends, and Trade Flows in New Zealand

16 export partner companies are tracked for Ketchup in New Zealand. Use Supply Chain Intelligence company profiles and analytics to validate exporter coverage, partner quality, and route priorities.
Explore Ketchup export intelligence in New Zealand, including 5 sampled supplier transactions, monthly unit-price ranges, and partner-country trade flow patterns for HS Code 210320.
Scatter points are sampled from 100.0% of the full transaction dataset.

Sample Export Supplier Transaction Records for Ketchup in New Zealand

5 sampled Ketchup transactions in New Zealand include date, origin, and partner-country context to benchmark export prices and supplier trading patterns.
Ketchup sampled transaction unit prices by date in New Zealand: 2026-02-09: 2.01 USD / kg, 2026-02-05: 1.25 USD / kg, 2026-01-06: 2.09 USD / kg, 2025-10-06: 2.09 USD / kg, 2025-09-17: 13.03 USD / kg.
DateReported ProductUnit PriceExporterImporter 
2026-02-09HEI** ****** ******* ***** **** **** ***** ****** ******* ***** **** ****2.01 USD / kg (New Zealand) (India)
2026-02-05TOM*** *******1.25 USD / kg (New Zealand) (Bangladesh)
2026-01-06HEI** ****** ******* ***** **** **** ***** ****** ******* ***** **** *********2.09 USD / kg (New Zealand) (India)
2025-10-06HEI** ****** ******* ***** **** **** ***** ****** ******* ***** **** *********2.09 USD / kg (New Zealand) (India)
2025-09-1705C***** * ******** ******* ** * **** * ** * ** ****** ******** **** **** **** ************* * ******** ******* ** * **** * ** * ** *****13.03 USD / kg (New Zealand) (India)

Top Ketchup Export Suppliers and Companies in New Zealand

Review leading exporter profiles and benchmark them against 16 total export partner companies tracked for Ketchup in New Zealand. Use Supply Chain Intelligence company profiles and analytics to shortlist sourcing and export partners faster.
(New Zealand)
Latest Export Transaction: 2026-04-16
Employee Size: Over 1000 Employees
Industries: Food ManufacturingOthersFood Services And Drinking PlacesBeverage Manufacturing
Value Chain Roles: TradeDistribution / WholesaleFood Manufacturing
(New Zealand)
Latest Export Transaction: 2026-04-16
Employee Size: 101 - 500 Employees
Sales Revenue: USD 10M - 50M
Industries: Others
Value Chain Roles: Logistics
(New Zealand)
Latest Export Transaction: 2026-04-16
Industries: Food Wholesalers
Value Chain Roles: Distribution / WholesaleRetail
(New Zealand)
Latest Export Transaction: 2026-04-16
Industries: Others
Value Chain Roles: Distribution / Wholesale
(New Zealand)
Latest Export Transaction: 2026-04-16
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Industries: Food Manufacturing
Value Chain Roles: Food ManufacturingDistribution / Wholesale
(New Zealand)
Latest Export Transaction: 2026-04-16
Employee Size: 11 - 50 Employees
Industries: Food WholesalersFood ManufacturingFood Services And Drinking Places
Value Chain Roles: Distribution / Wholesale
New Zealand Export Partner Coverage
16 companies
Total export partner company count is a core signal of New Zealand export network depth for Ketchup.
Exporters and importers can open Supply Chain Intelligence company profiles and analytics to assess Ketchup partner concentration, capacity signals, and trade relevance in New Zealand.

Annual Export Value, Volume, and Supplier Market Size for Ketchup in New Zealand (HS Code 210320)

Analyze 3 years of Ketchup export volume and value in New Zealand to evaluate supplier market growth, seasonality, and trade volatility.
YearVolumeValue
20247,147,62411,104,466 USD
20237,533,69811,766,826 USD
20225,418,1766,410,614 USD

Top Destination Markets for Ketchup Exports from New Zealand (HS Code 210320) in 2024

For 2024, compare export volume and value across the top 5 destination countries for Ketchup exports from New Zealand.
RankCountryVolumeValue
1Australia6,882,21610,329,253.879 USD
2Samoa105,532268,320.437 USD
3Cook Islands66,284201,426.063 USD
4Fiji36,03090,782.324 USD
5Tonga26,53384,158.219 USD

Ketchup Import Buyer Intelligence and Price Signals in New Zealand: Buyers, Demand, and Trade Partners

1 import partner companies are tracked for Ketchup in New Zealand. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to analyze buyer demand, partner density, and downstream channels.
Scatter points are sampled from 65.6% of the full transaction dataset.

Sample Import Transaction and Price Records for Ketchup in New Zealand

5 sampled Ketchup import transactions in New Zealand provide date, origin, and trade-country context to benchmark price levels and demand-side trading patterns.
Ketchup sampled import transaction unit prices by date in New Zealand: 2026-02-24: 2.26 USD / kg, 2026-02-11: 6.44 USD / kg, 2026-02-02: 1.70 USD / kg, 2026-01-28: 2.59 USD / kg, 2026-01-28: 1.90 USD / kg.
DateReported ProductUnit PriceExporterImporterOrigin 
2026-02-24UFC ****** *******2.26 USD / kg (-) (-)-
2026-02-11OIS** ****** ***** ****** *******6.44 USD / kg (-) (-)-
2026-02-02TOM*** *******1.70 USD / kg (-) (-)-
2026-01-28RIC* ****** ******* *** ** * ** ***2.59 USD / kg (-) (-)-
2026-01-28RIC* ****** ******* *** ** * ** ***1.90 USD / kg (-) (-)-

Top Ketchup Buyers, Importers, and Demand Partners in New Zealand

Review leading buyer profiles and compare them with 1 total import partner companies tracked for Ketchup in New Zealand. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate demand-side partner fit.
(New Zealand)
Latest Import Transaction: 2026-04-16
Industries: Others
Value Chain Roles: Trade
New Zealand Import Partner Coverage
1 companies
Import partner company count highlights demand-side visibility for Ketchup in New Zealand.
Use Supply Chain Intelligence analytics and company profiles to identify active Ketchup importers, distributors, and buyer networks in New Zealand.

Annual Import Value, Volume, and Demand Size for Ketchup in New Zealand (HS Code 210320)

Track 3 years of Ketchup import volume and value in New Zealand to assess demand growth and market momentum.
YearVolumeValue
20248,419,26016,169,615 USD
20237,931,78513,901,906 USD
20227,652,89312,717,247 USD

Top Origin Supplier Countries Supplying Ketchup to New Zealand (HS Code 210320) in 2024

For 2024, compare import volume and value across the top 5 origin supplier countries supplying Ketchup to New Zealand.
RankCountryVolumeValue
1Australia5,497,52010,280,999.033 USD
2China977,3411,527,576.643 USD
3Italy456,4941,401,336.59 USD
4United States675,8731,247,648.281 USD
5Netherlands362,988596,047.708 USD

Classification

Product TypeProcessed Food
Product FormShelf-stable (bottled / squeeze bottle)
Industry PositionConsumer Packaged Food (Condiment)

Market

Tomato ketchup is a mainstream condiment category in New Zealand grocery retail, commonly merchandised alongside “tomato sauce” products. The market includes global Heinz Tomato Ketchup lines and New Zealand’s iconic Wattie’s tomato sauce brand, historically associated with Hawke’s Bay/Hastings food manufacturing. Imported ketchup sold in New Zealand must meet MPI requirements and the Australia New Zealand Food Standards Code (including labelling and additive rules). On the tariff side, New Zealand’s Working Tariff Document lists tomato ketchup and other tomato sauces under HS 2103.20.00 with a 5% normal tariff, with preferential rates potentially applying depending on origin.
Market RoleDomestic consumer market with domestic manufacturing and imports
Domestic RoleHigh-frequency household and foodservice condiment; strong presence of established brands plus private-label supermarket offerings
Market GrowthNot Mentioned

Specification

Physical Attributes
  • Tomato-based, smooth condiment typically sold in squeeze bottles in New Zealand grocery retail
Compositional Metrics
  • Ingredient composition commonly includes concentrated tomatoes, sugar, salt, vinegar, and food acids such as citric acid or acetic acid (as shown on NZ retail product ingredient panels)
  • Some NZ retail listings specify tomato content statements (example: Heinz Tomato Ketchup listing notes a tomatoes-per-100mL basis and a concentrated-tomato percentage claim)
Packaging
  • Plastic squeeze bottles (examples commonly listed in NZ retail: 500 mL and 1 L packs)

Supply Chain

Value Chain
  • Ingredient sourcing (tomato concentrate, vinegar, sugar, salt, spices) → blending/cooking → hot-fill/pasteurisation to shelf-stable condition → packaging and lot/date coding → ambient warehousing → supermarket and wholesale distribution in New Zealand
Temperature
  • Shelf-stable distribution under hygienic conditions; temperature control is generally less critical than for chilled foods, but heat abuse can degrade quality
Freight IntensityMedium
Transport ModeSea

Risks

Regulatory Compliance HighNon-compliant labelling or formulation (for example, incorrect allergen declarations, non-permitted additives/levels, or misleading representations) can trigger border holds, enforcement action, and recall exposure in New Zealand; MPI places responsibility on the registered food importer to ensure imported food is safe and suitable before it arrives.Pre-validate labels against the Australia New Zealand Food Standards Code; confirm additives against the Code’s additive permissions; maintain a documented importer safety-and-suitability assessment for each SKU and supplier.
Logistics MediumSea-freight delays and rate volatility can disrupt availability and raise landed costs for heavy, packaged condiments into New Zealand, especially for imported lines competing against domestically produced alternatives.Hold buffer stock for top SKUs, dual-source where feasible, and align replenishment cycles with container lead times.
Food Safety MediumAlthough ketchup is typically shelf-stable, contamination (foreign matter) or process deviations can still trigger recalls; traceability and recall readiness are important for fast response in the New Zealand market.Require lot coding, supplier QA evidence (e.g., HACCP/GMP), and maintain end-to-end traceability records consistent with Food Standards Code expectations.
Standards
  • HACCP
  • GMP
  • BRC
  • SQF

FAQ

What HS code and tariff context applies to tomato ketchup imported into New Zealand?New Zealand’s Working Tariff Document lists “Tomato ketchup and other tomato sauces” under HS 2103.20.00 with a 5% normal tariff, while preferential rates may apply depending on the trade agreement and whether the product meets rules of origin.
Which New Zealand authorities and rulebooks matter most for selling imported ketchup in New Zealand?MPI oversees imported food for sale and states importers must ensure food is safe, suitable, and correctly labelled. Labelling and additive rules are set in the Australia New Zealand Food Standards Code (FSANZ), which MPI enforces in New Zealand.
Does ketchup usually require New Zealand food safety clearance as a high regulatory interest (HRI) imported food?MPI’s public list of foods of high regulatory interest focuses on specific higher-risk categories (for example certain dairy, meats, nuts/seeds, seafood, spices, and ready-to-eat frozen berries) and does not specifically list tomato ketchup. Clearance requirements can still vary by product characteristics and any specific risk triggers, so importers should confirm the applicable pathway for their exact product.

Sources

Other Ketchup Country Markets for Supplier, Export, and Price Comparison from New Zealand

Compare Ketchup supplier coverage, trade flows, and price benchmarks across countries related to New Zealand.
All related country market pages: China, Italy, United States, United Kingdom, India, France, Netherlands, Turkiye, Germany, Spain, Canada, Mexico, Portugal, Poland, Belgium, Denmark, Egypt, Finland, United Arab Emirates, Norway, Guatemala, Sweden, Oman, Romania, Botswana, Malaysia, South Africa, Austria, Israel, Costa Rica, Russia, Thailand, Greece, Kenya, El Salvador, Tanzania, Argentina, Honduras, Paraguay, Georgia, Philippines, Uruguay, Switzerland, Armenia, Colombia, Iraq, Australia, Kazakhstan, Czechia, Venezuela, Saudi Arabia, Dominican Republic, Croatia, Azerbaijan, Indonesia, Uganda, Bosnia and Herzegovina, Uzbekistan, Bolivia, Serbia, Chile, Moldova, Turkmenistan, Ukraine, Ivory Coast, Ireland, Lithuania, Vietnam, Nicaragua, Bangladesh, Kuwait, Senegal, Democratic Republic of the Congo, Hungary, Taiwan, Hong Kong, Morocco, Sri Lanka, Panama, South Korea, Brazil, Slovakia, Tajikistan, Andorra, Albania, Aruba, Barbados, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, Bermuda, Brunei, Bahamas, Bhutan, Belize, Republic of the Congo, Cuba, Curacao, Cyprus, Ecuador, Estonia, Ethiopia, Fiji, Micronesia, Gabon, Ghana, Gambia, Guinea, Guyana, Iran, Iceland, Jamaica, Jordan, Japan, Kyrgyzstan, Cambodia, Laos, Lebanon, Liberia, Lesotho, Luxembourg, Latvia, Montenegro, Madagascar, Macedonia, Myanmar [Burma], Mongolia, Macao, Northern Mariana Islands, Malta, Mauritius, Maldives, Malawi, Mozambique, Namibia, Niger, Nigeria, Nepal, Peru, Papua New Guinea, Pakistan, Qatar, Rwanda, Solomon Islands, Seychelles, Singapore, Slovenia, South Sudan, Swaziland, Togo, East Timor, Tunisia, Trinidad and Tobago, Saint Vincent and the Grenadines, Vanuatu, Samoa, Yemen, Zambia, Zimbabwe

Related Ketchup Product Categories

Browse parent, sub, derived, and raw-material product market pages related to Ketchup.
Derived products: Mumbo Sauce, Russian Dressing
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